SethLui.com was established in 2013 as a way for one food enthusiast to document and share his food finds to similarly impassioned food lovers. What started as a personal blog has now expanded into a publishing media house that prides itself on being the authority and educator on all things food and lifestyle. As an early adopter in this field, we are ready and keen to explore, embrace, and lead the food content scene.
Our rating system explained:
Seth LuiChief foodie
Hard work should be rewarded with good food.
Editorial and Social Media Team
Pavin ChopraAssociate Editor
Will write for food. Will eat for stories. Will cook for love.
Aaron TanFood Content Writer
Be yourself, be happy.
Gillian LimDeputy Editor
Happiness never runs out of style.
Reenassri SekaranSenior Content Writer (Malaysia)
A cup of matcha a day keeps the doctor away.
Rachel TangSocial Media Executive
If You Can't Be Famous, Be Infamous.
Dean LamVideo Creative
The creative art of living, dying, and renewal.
Alice LeeVideo Creative (Malaysia)
The #1 video editor excuse for eating snake: “I’m rendering”.
Business Development Team
Ashad ShahBusiness Development Director
“Never leave that till tomorrow which can be done today.” – Benjamin Franklin
SethLui.com adopts the Tripartite Standards for progressive employment practices.