About
SETHLUI.com was established in 2013 as a way for one food enthusiast to document and share his food finds to similarly impassioned food lovers. What started as a personal blog has now expanded into a publishing media house that prides itself on being the authority and educator on all things food and lifestyle. As an early adopter in this field, we are ready and keen to explore, embrace, and lead the food content scene.
Our rating system explained:
⭐⭐⭐⭐⭐
⭐ Absolutely terrible, I’m offended / food poisoning
⭐⭐ Below average, probably wouldn’t be back
⭐⭐⭐ Average standard
⭐⭐⭐⭐ Would recommend and go back again if nearby
⭐⭐⭐⭐⭐ Would travel across Singapore to visit
Founder
Seth Lui
Chief foodieHard work should be rewarded with good food.
Editorial and Social Media Team
Pavin Chopra
Editor-in-ChiefWill write for food. Will eat for stories. Will cook for love.
Ram Tiwary
Deputy EditorYour "I Can" is more important than your 'IQ'.
Aaron Tan
Senior Food Content WriterBe yourself, be happy.
Media Team
Dean Lam
Senior Video CreativeThe creative art of living, dying, and renewal.
Alice Lee
Senior Video Creative (Malaysia)The #1 video editor excuse for eating snake: “I’m rendering”.
Rachel Tang
Assistant Lead Media CreativeIf You Can't Be Famous, Be Infamous.
Business Development Team
Ashad Shah
Business Development Director“Never leave that till tomorrow which can be done today.” – Benjamin Franklin
SETHLUI.com adopts the Tripartite Standards for progressive employment practices.
