SethLui.com was established in 2013 as a way for one food enthusiast to document and share his food finds to similarly impassioned food lovers. What started as a personal collection of anecdotes, thoughts, and opinions, have now expanded into a publishing powerhouse that prides itself on being the authority and educator on all things food and lifestyle. As an early adopter in this field, SethLui.com has witnessed a renaissance in food literature that demands due and careful consideration—a movement that we are ready and keen to explore, embrace, and lead. We apply the same principles of keen deliberation in our approach to lifestyle topics through diversification and calibration of content, culminating in a curated collection of experiences and stories that we hope would educate and enthrall regular readers of the publication.

Our rating system from 1-5 stars

1 star = food poisoning

2 stars = would not ever go back again

3 stars = would go back again if nearby

4 stars = would recommend to a friend

5 stars = would make a special trip down just to eat again


Seth Lui


Hard work should be rewarded with good food.

Editorial and Social Media Team



Reminder that Winnie the Pooh wore a crop top with no pants and ate his favourite food and loved himself; so you can, too.

Sonia Lourdes


Psst, whats the scoop?

Rachel Tang

Social Media Executive

If You Can't Be Famous, Be Infamous

Video Team

Eddie Razak

Video Creative

I'm a video editor, not God's miracle worker.

Dean Lam

Video Creative

The Creative Art of Living, Dying, and Renewal.

Business Development Team

Ashad Shah

Business Development Director

“Never leave that till tomorrow which can be done today.” – Benjamin Franklin

Cheryl Lim

Business Development Executive

“Let us live like flowers, wild and beautiful and drenched in sun.” – Ellen Everett

SethLui.com adopts the Tripartite Standards for progressive employment practices.