Why Social Media for Small Businesses: 8 Reasons
Last Updated: January 23, 2014
A lot of business owners have the perception that social media is for youngsters to gossip and it is irrelevant to their business. They cannot be more wrong. According to a US market survey
, 90% of small businesses in USA use social media, while 74% perceive social media as valuable. Below I'm going to offer 8 reasons
why any small business should use social media, which in a lot of instances, offer way better flexibility and returns than traditional media on marketing.
1) Increase sales and awareness
The single most powerful reason a small business owner needs to consider why social media, is that it increases your sales. Why you ask? 75% of social users are somewhat or highly likely to share content they like online with friends, co-workers or family—49% do this at least weekly. Going viral on social media is the easiest and fastest way to spread your sales message. Coupled with a compelling call to action, your sales offer gets multiplied via online word of mouth astronomically.