Marketing 28 results
  • 3 Tips to Improve your F&B Customer Service Recovery

    Last Updated: July 25, 2014
    customer service recovery F&B Have you ever had a bad restaurant experience? How did the staff or managers react? While I was researching for one of my food guides, I went all the way to the northern end of Singapore to try out a western grill restaurant. The place was packed, but the busy staff were still chirpy and told us to wait a moment while they prepared a table. Eventually we were seated, and seeing such a slammed night, I also prepared for our ordered meal to arrive a tad slower. It took about 30 minutes for the food to arrive, which was expected, but something else happened- my buffalo chicken wings didn't make it to the table. ...
  • 6 Qualities To look for in a Good Singapore Property Agent

    Last Updated: September 4, 2015

    best singapore property agent

    There are tons of property agents in Singapore and it can be hard to differentiate the good from the bad. It's a large sum of money invested in property for most Singaporeans, be it commercial leasing or buying a home, so choose the right property agent today by looking out for these signs. ...
  • 6 Rules every F&B manager Needs To Understand

    Last Updated: April 17, 2014
    singapore restaurant manager F&B is a very tricky business. Though it can look like fun, crazy and very organized chaos at times, it does have many factors and variables to calibrate before an establishment can be successful and prosperous. What most establishments don't usually understand is that there are many minor details that may snowball into a bigger problem that may take time to unfurl and remedy. I am not schooled in a fine institution that educates problem solving and troubleshooting in a service situation but I am a good observer and a thinker and I like to find ways to better certain situations and adapt accordingly. This is what I can offer after much careful observation in my career in F&B. ...
  • Should a retail business promote on group buying websites?

    Last Updated: March 11, 2014
    group buying marketing singapore I'm writing this in response to a group buying sales executive trying to get my retail company to promote on their site. I've tried explaining my reasoning for certain chosen products and timings that I want to push, but being the sales representative of 1 single medium, he obviously doesn't have much incentive to intentionally lower his sales quota does he. I've personally used group buying sites to promote my business twice, and as a business owner, I'm here to share my perspective on the pros and cons. ...
  • Naming your new Business: 4 Killer Tips

    Last Updated: January 27, 2014
    naming your new businessComing up with a name for your company is significant for long run recognition. A name can let people know instantly what services you provide or products you sell. Sure there are unusual names like "Apple" that are great brands now, but even "Apple" started with "Apple Computer" first, then slowly dropped 'computer' to go into more lifestyle products. There are many trains of thought to naming a business, and I'm going to share with you what I think should be taken into consideration. Definitely it is possible for ANY name to succeed eventually if your business model is superb, but why not give yourself the slight advantage of a memorable name and get started on success faster? These are the tips to look out for when naming your new business. ...
  • Facebook Marketing: 5 Major Ad Mistakes that Businesses Make

    Last Updated: February 4, 2015

    Facebook marketing ad mistakes

    Facebook Marketing Ad Mistakes

    Whether it be promoting a page post, or promoting a website link, it is critical to get your Facebook marketing ads running optimally to obtain a high click-through-rate (CTR). For many online marketers, a high CTR naturally converts to sales, unless the enticing value proposition or offer was a poor one. That's another topic altogether. Here are the common mistakes that many agencies, or companies not trained in Facebook advertising techniques are making. ...
  • SEO Blogger Guide: 7 Tips to Finding your Website on Google

    Last Updated: January 22, 2014

    SEO guide. Finding your website on Google by Seth.

    Finding your Website on Google

    This is a guide intended for bloggers, but can also be used by website owners. Bloggers and website managers alike should both possess a minimal knowledge of Search Engine Optimization (SEO), so that their website or post appears when being searched for. This is critical to gaining viewers to your site. Search engine results make up around 40%-50% of my regular daily organic traffic. Traffic can also be gained via viral means, but those are most likely temporal spikes that will eventually die down. If you don't build up your organic search , there is no true growth in the long run. Pre-qualifying conditions: Use a good Content Management System, like Wordpress which makes it easy to modify content. Wordpress has far surpassed Blogger/blogspot in ease of interface. If you are using free instead of, it is extremely inefficient in optimizing SEO. The latter takes more time to setup, but is infinitely more flexible. ...
  • How to email busy people for a favor

    Last Updated: December 4, 2013
    how to email busy people

    Read this before you send your next email request; it could double your replies.

    Sending email to busy people is a skill we all need, with email being such a convenient communication tool that almost every one uses. No matter for sponsorships, possible new business collaborations or any favour, email can be used for a multitude of requests, sent to complete strangers. I still advocate calling on the phone if possible to be really personable, but sometimes you just don't have the time. A quick email is the best way to reach a large targeted audience, especially if you are not as confident talking on the phone. However, there are still rules to observe. As businessmen, we also receive many email solicitations everyday, and it irks me that so many are poorly written and makes me reach for the thrash/spam button almost instantly. Here are some tips to help you write better email requests when you need something from someone, especially when you send to BUSY people. ...
  • How to create a good retail Unique Selling Proposition (USP)

    Last Updated: January 22, 2014
    Creating good unique selling propositionThe cornerstone of every business’ core message is its Unique Selling Proposition, Unique Selling Point or USP. Every other message is built upon this USP first that defines your business. The golden question that you, as a business, need to answer to your potential customers is this: ”Why should I choose to do business with your company, over all the other choices I have, including the choice of doing nothing at all?” ...
  • 3 Secrets of Consumer Psychology

    Last Updated: October 21, 2013
    brain-pie-chartEvery day, marketers are working on figuring out the consumer psychology of purchasing. What makes people buy stuff, while avoiding others? Is consumer behaviour really so complicated? The answer is no; Humans are simple creatures. So simple, the next 3 secrets I reveal might seem obvious and hard to believe. Everything can be boiled down to these 3 broad 'secrets' of buying behaviour that subconsciously applies to the mass market. If you understand the psychology, you know how to market to people....
  • Retail Marketing: Maximizing your customer list

    Last Updated: March 8, 2014
    In my previous article 5 tips to list building for retail, I showed you various tips to building a retail marketing mailing list which is very different from online list building. The understanding of human psychology is the same, but has to be applied to suit the brick and mortar situation. In fact, retail list building might even be faster than online if your website does not have good traffic or an online presence. A customer list can be as detailed as having the address of your customer, mobile number, or just having an email. Depending on the value of your business, higher value service and products will require higher levels of connection e.g a written letter to home address. Conversely,  it is not efficient to send a $1 card with postage to a prospect to pitch a $2 product. A company has to build and guard it's customer list for 2 main reasons: driving sales any time you need it, and keeping customers connected to your brand. Start marketing even if you have 10 names in your list, and slowly build from there. You might think it's not worth the effort, but it is a discipline that has to be started early....
  • Twitter hacks: 5 free tools to tweet effectively

    Last Updated: July 19, 2014

    "Free tools to tweet like an expert"

    Twitter has become one of the predominant social media tools used, personally and in business. It is important to take advantage of many of the available tools out in the market so as to tweet effectively. Now, there are certainly many premium paid tools that can give all-in-one solutions, but if you're like me on a shoestring budget or just not big enough a business yet, you'll appreciate these creative means to get what you need. Here I will introduce a few quick tools that are mostly on a freemium model (if you pay for premium mode you get full functions), and provide basic tools that I have found to be very useful in managing my twitter account....
  • Why Restaurants should use Food Bloggers | Singapore

    Last Updated: July 19, 2014
    Singapore Food BloggersMany Singapore restaurants are hesitant to hosting so-called 'food bloggers' writing reviews on their restaurant, taking photos of their food and dining atmosphere. They wonder about a blogger's effectiveness and whether they can answer the real question on each restaurant owner's mind: "Does a food blogger really improve my restaurant's business? Or is he just eating for free?" While I'm all for eating free food, there is a reason Food & Beverage Public Relationship companies are heavily employing food bloggers as part of their service, and restaurants should start being food blogger friendly. I'll offer 5 quick reasons on why you should host food bloggers, especially the high profile and searchable ones. ...
  • As a salesman, do you know when to stop selling?

    Last Updated: September 12, 2013
    As a business person or once you start in the corporate track, people are going to start selling you more things everyday because you are now much more financially able to buy stuff. However, a ...
  • How to craft a Direct Marketing Ad that Sells

    Last Updated: July 21, 2014
    Welcome to the holy grail of marketing: Direct-Response Marketing (DRM) or Direct Marketing. DRM is designed to generate an immediate and specific response from potential prospects after seeing your marketing message. Not only that, but each consumer response (purchase) can be accurately measured and traced back to the source advertisement. Unlike branding advertisements, DRM ads solicit a direct purchase, and not just shout features/benefits without further call to action. In the simplest form, the seller tells the buyer exactly what to buy, and he buys it.  ...
  • Email Marketing: 5 Tips to list building for retail marketing

    Last Updated: March 8, 2014
    If you've read my article"Number 1 mistake of retail owners", then you understand how important it is to start building a email marketing mailing list for your retail business. You haven't read it? Go read it now on the link above! List building makes more sense after that article as a pretext. Building a mailing list without an online product is much slower, and harder. This is the case for most brick and mortar business owners. Your business is not as accessible as a e-commerce product, that can literally be seen and bought anywhere on Earth. However the upside is that the leads that you do generate from your retail outlet are high quality leads, with very high conversion rates when properly sold to. Remember, the best repeat customers are customers who have bought your product before, and are not only familiar/satisfied with your brand and are ready to buy again. This is why collecting leads for your list at your physical site itself is very important. Every lead you get there is a high potential recurring client. ...
  • Retail Marketing: Number 1 Mistake of Retail Owners

    Last Updated: March 8, 2014
    Retail shopThere is a common mistake that 90% of all small retail business owners are making, that can either double the growth of your business, or save it from spiralling losses month after month. This is a simple retail marketing technique not done. This mistake is so obvious and the hugely successful firms are exploiting it day after day, yet many entrepreneurs have overlooked it for reasons we will address later. What is this grand mistake everyone seems to be missing? It's the mistake of NOT building and maintaining a herd. ...
  • Why ‘Marketing’ taught in schools is flawed

    Last Updated: October 9, 2013
    My first formal Marketing 101 course came in my freshmen year of university in 2006. All undergrads were put through this core course. Subsequently, as a Marketing major I took modules on Advertisi...
  • Why Social Media for Small Businesses: 8 Reasons

    Last Updated: January 23, 2014
    A lot of business owners have the perception that social media is for youngsters to gossip and it is irrelevant to their business. They cannot be more wrong. According to a US market survey, 90% of small businesses in USA use social media, while 74% perceive social media as valuable. Below I'm going to offer 8 reasons why any small business should use social media, which in a lot of instances, offer way better flexibility and returns than traditional media on marketing. whysocialmediasmallbusiness

    1) Increase sales and awareness

    The single most powerful reason a small business owner needs to consider why social media, is that it increases your sales. Why you ask? 75% of social users are somewhat or highly likely to share content they like online with friends, co-workers or family—49% do this at least weekly. Going viral on social media is the easiest and fastest way to spread your sales message. Coupled with a compelling call to action, your sales offer gets multiplied via online word of mouth astronomically. ...
  • Build Your Product Brand with Viral Marketing

    Last Updated: October 29, 2013
    What is viral marketing? Viral marketing is as the name suggests, a form of marketing that spreads rapidly from one person to the other like a disease. A virus. And to use viral marketing is to ...
  • The Only Marketing You Need: Direct Marketing

    Last Updated: July 22, 2014
    For too long has marketing been associated with billboards, TV advertisements, radio and newspaper columns. These mediums are considered 'above-the-line' marketing and cost thousands of dollars to ...
  • The Devil is in the Details

    Last Updated: June 29, 2013
    "The difference between something good and something great is attention to detail" - Charles R. Swindoll Attention to detail is something often overlooked by many business owners- The look of your ...
  • Guide to Leasing A Retail Outlet

    Last Updated: June 4, 2014

    Leasing renting a retail space Singapore

    If you are considering renting a retail brick and mortar outlet, be it in F&B or fashion, do read this guide co-written by myself and retail leasing specialist Eddy Ong (his contact details can be found at the end). This guide was written in the context of Singapore in general, but certain details might vary from country to country. ...
  • The role of social media with customer service

    Last Updated: January 23, 2014
    With the onset of new media, rarely do customers pick up the phone and call customer support, especially when there is a complaint. Having to be put on hold for 10 minutes is reason enough not to call at all. But people need and want to be heard still and for companies to thrive, they still need an outlet to listen. les-deux-garcons ...