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direct marketing

How to email busy people for a favor

Read this before you send your next email request; it could double your replies. Sending email to busy people is a skill we all need,...

Retail Marketing: Maximizing your customer list

In my previous article 5 tips to list building for retail, I showed you various tips to building a retail marketing mailing list which...

Why Restaurants should use Food Bloggers | Singapore

Many Singapore restaurants are hesitant to hosting so-called 'food bloggers' writing reviews on their restaurant, taking photos of their food and dining atmosphere. They...

How to craft a Direct Marketing Ad that Sells

Welcome to the holy grail of marketing: Direct-Response Marketing (DRM) or Direct Marketing. DRM is designed to generate an immediate and specific response from potential...

Email Marketing: 5 Tips to list building for retail marketing

If you've read my article"Number 1 mistake of retail owners", then you understand how important it is to start building a email marketing mailing...

Retail Marketing: Number 1 Mistake of Retail Owners

There is a common mistake that 90% of all small retail business owners are making, that can either double the growth of your business,...

Why ‘Marketing’ taught in schools is flawed

My first formal Marketing 101 course came in my freshmen year of university in 2006. All undergrads were put through this core course. Subsequently,...

The Only Marketing You Need: Direct Marketing

For too long has marketing been associated with billboards, TV advertisements, radio and newspaper columns. These mediums are considered 'above-the-line' marketing and cost thousands...
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