About
SethLui.com was established in 2013 as a way for one food enthusiast to document and share his food finds to similarly impassioned food lovers. What started as a personal blog has now expanded into a publishing media house that prides itself on being the authority and educator on all things food and lifestyle. As an early adopter in this field, we are ready and keen to explore, embrace, and lead the food content scene.
Our rating system explained:
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Founder
Seth Lui
Chief foodieHard work should be rewarded with good food.
Editorial and Social Media Team
Pavin Chopra
Associate EditorWill write for food. Will eat for stories. Will cook for love.
Aaron Tan
Food Content WriterBe yourself, be happy.
Gillian Lim
Deputy EditorHappiness never runs out of style.
Reenassri Sekaran
Senior Content Writer (Malaysia)A cup of matcha a day keeps the doctor away.
Rachel Tang
Social Media ExecutiveIf You Can't Be Famous, Be Infamous.
Video Team
Eddie Razak
Video CreativeI'm a video editor, not God's miracle worker.
Dean Lam
Video CreativeThe creative art of living, dying, and renewal.
Alice Lee
Video Creative (Malaysia)The #1 video editor excuse for eating snake: “I’m rendering”.
Business Development Team
Ashad Shah
Business Development Director“Never leave that till tomorrow which can be done today.” – Benjamin Franklin
SethLui.com adopts the Tripartite Standards for progressive employment practices.
