About
SethLui.com was established in 2013 as a way for one food enthusiast to document and share his food finds to similarly impassioned food lovers. What started as a personal blog has now expanded into a publishing media house that prides itself on being the authority and educator on all things food and lifestyle. As an early adopter in this field, we are ready and keen to explore, embrace, and lead the food content scene.
Our rating system explained:
⭐⭐⭐⭐⭐
⭐ So terrible, I’m offended / food poisoning
⭐⭐ Would not go back again
⭐⭐⭐ Would go back again if nearby
⭐⭐⭐⭐ Would recommend to a friend
⭐⭐⭐⭐⭐ Would make a special trip down again
Founder
Seth Lui
Chief foodieHard work should be rewarded with good food.
Editorial and Social Media Team
Pavin Chopra
Editor-in-ChiefWill write for food. Will eat for stories. Will cook for love.
Aaron Tan
Senior Food Content WriterBe yourself, be happy.
Ram Tiwary
Deputy EditorYour "I Can" is more important than your 'IQ'.
Celest Teo
Food Content WriterLikes bread.
Media Team
Dean Lam
Senior Video CreativeThe creative art of living, dying, and renewal.
Vanessa Loh
Media Creative (Malaysia)Be rich and retire in Thailand.
Alice Lee
Senior Video Creative (Malaysia)The #1 video editor excuse for eating snake: “I’m rendering”.
Rachel Tang
Assistant Lead Media CreativeIf You Can't Be Famous, Be Infamous.
Business Development Team
Ashad Shah
Business Development Director“Never leave that till tomorrow which can be done today.” – Benjamin Franklin
Ansel Ho
Business Development ExecutiveConstantly existing in an existential crisis.
SethLui.com adopts the Tripartite Standards for progressive employment practices.