SethLui.com was established in 2013 as a way for one food enthusiast to document and share his food finds to similarly impassioned food lovers. What started as a personal collection of anecdotes, thoughts, and opinions, have now expanded into a publishing powerhouse that prides itself on being the authority and educator on all things food and lifestyle. As an early adopter in this field, SethLui.com has witnessed a renaissance in food literature that demands due and careful consideration—a movement that we are ready and keen to explore, embrace, and lead. We apply the same principles of keen deliberation in our approach to lifestyle topics through diversification and calibration of content, culminating in a curated collection of experiences and stories that we hope would educate and enthrall regular readers of the publication.