SETHLUI.com involves multiple content producers as an online publication with a personal voice. Having a keen interest in eating, travelling and drinking, we cover everything from hawker food to premium fine-dining restaurants to give our readers the best food, drink and travel recommendations we can find. Above all, we try to give honest, balanced reviews constantly at risk of being cussed out by restaurant owners. Our company is made up of amazing team members who give their all in writing articles, video production, account management and event planning. This is not a one-man job; it’s a hardworking team effort. SETHLUI.com is the highest-read digital food publication in Singapore.

Seth Lui


Hard work should be rewarded with good food.




Tell me one thing that intrigues you; a tale that captures your imagination. Tell me something, anything at all, and I will write your story for you.


Deputy Editor

Reminder that Winnie the Pooh wore a crop top with no pants and ate his favourite food and loved himself; so you can, too.

Nicole Lam


“In the midst of winter, I found there was, within me, an invincible summer.” – Albet Camus

Vera Lang


Why do we call them toppings if they sink to the bottom?

Felicia Koh


“Never say never because limits, like fears, are often illusions.” – Michael Jordan


Solomon Woo


If today were the last of your life, would you do what you were going to do today?

Hoo Yi


I’m just a videographer, not a magician.

Business Development

Ashad Shah

Business Development Director

“Never leave that till tomorrow which can be done today.” – Benjamin Franklin

Cheryl Lim

Business Development Executive

“Let us live like flowers, wild and beautiful and drenched in sun.” – Ellen Everett

SethLui.com adopts the Tripartite Standards for progressive employment practices.

Fiesta Indonesia Condoms 3