Image of roasted chicken rice set
SethLui.com was established in 2013 as a way for one food enthusiast to document and share his food finds to similarly impassioned food lovers. What started as a personal collection of anecdotes, thoughts, and opinions, have now expanded into a publishing powerhouse that prides itself on being the authority and educator on all things food and lifestyle. As an early adopter in this field, SethLui.com has witnessed a renaissance in food literature that demands due and careful consideration—a movement that we are ready and keen to explore, embrace, and lead. We apply the same principles of keen deliberation in our approach to lifestyle topics through diversification and calibration of content, culminating in a curated collection of experiences and stories that we hope would educate and enthrall regular readers of the publication. 

Seth Lui


Hard work should be rewarded with good food.




Tell me one thing that intrigues you; a tale that captures your imagination. Tell me something, anything at all, and I will write your story for you.


Deputy Editor

Reminder that Winnie the Pooh wore a crop top with no pants and ate his favourite food and loved himself; so you can, too.

Nicole Lam


“In the midst of winter, I found there was, within me, an invincible summer.” – Albet Camus

Vera Lang


Why do we call them toppings if they sink to the bottom?

Felicia Koh


“Never say never because limits, like fears, are often illusions.” – Michael Jordan


Solomon Woo


If today were the last of your life, would you do what you were going to do today?

Hoo Yi


I’m just a videographer, not a magician.

Business Development

Ashad Shah

Business Development Director

“Never leave that till tomorrow which can be done today.” – Benjamin Franklin

Cheryl Lim

Business Development Executive

“Let us live like flowers, wild and beautiful and drenched in sun.” – Ellen Everett

SethLui.com adopts the Tripartite Standards for progressive employment practices.

Fiesta Indonesia Condoms 3