About
SethLui.com was established in 2013 as a way for one food enthusiast to document and share his food finds to similarly impassioned food lovers. What started as a personal blog has now expanded into a publishing media house that prides itself on being the authority and educator on all things food and lifestyle. As an early adopter in this field, we are ready and keen to explore, embrace, and lead the food content scene.
Our rating system explained:
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Founder
Seth Lui
Chief foodieHard work should be rewarded with good food.
Editorial and Social Media Team
Pavin Chopra
Editor-in-ChiefWill write for food. Will eat for stories. Will cook for love.
Aaron Tan
Food Content WriterBe yourself, be happy.
Ram Tiwary
Deputy EditorYour "I Can" is more important than your 'IQ'.
Celest Teo
Food Content WriterLikes bread.
Rachel Tang
Senior Social Media ExecutiveIf You Can't Be Famous, Be Infamous.
Video Team
Dean Lam
Senior Video CreativeThe creative art of living, dying, and renewal.
Alice Lee
Senior Video Creative (Malaysia)The #1 video editor excuse for eating snake: “I’m rendering”.
Ong Jie Xin
Assistant Video LeadGive me an iced something.
Business Development Team
Ashad Shah
Business Development Director“Never leave that till tomorrow which can be done today.” – Benjamin Franklin
Ansel Ho
Business Development ExecutiveConstantly existing in an existential crisis.
Yoganeswari Vellusamy
Business Development ManagerIf they don’t give you a seat at the table, bring a folding chair.
SethLui.com adopts the Tripartite Standards for progressive employment practices.
