About

SethLui.com was established in 2013 as a way for one food enthusiast to document and share his food finds to similarly impassioned food lovers. What started as a personal blog has now expanded into a publishing media house that prides itself on being the authority and educator on all things food and lifestyle. As an early adopter in this field, we are ready and keen to explore, embrace, and lead the food content scene.

Our rating system explained:

⭐⭐⭐⭐⭐

 So terrible, I’m offended / food poisoning

⭐⭐ Would not go back again

⭐⭐⭐ Would go back again if nearby

⭐⭐⭐⭐ Would recommend to a friend

⭐⭐⭐⭐⭐ Would make a special trip down again

Founder

Seth Lui

Chief foodie

Hard work should be rewarded with good food.

Editorial and Social Media Team

Pavin Chopra

Associate Editor

Will write for food. Will eat for stories. Will cook for love.

Aaron Tan

Food Content Writer

Be yourself, be happy.

Gillian Lim

Deputy Editor

Happiness never runs out of style.

Reenassri Sekaran

Senior Content Writer (Malaysia)

A cup of matcha a day keeps the doctor away.

Rachel Tang

Social Media Executive

If You Can't Be Famous, Be Infamous.

Video Team

Eddie Razak

Video Creative

I'm a video editor, not God's miracle worker.

Dean Lam

Video Creative

The creative art of living, dying, and renewal.

Alice Lee

Video Creative (Malaysia)

The #1 video editor excuse for eating snake: “I’m rendering”.

Business Development Team

Ashad Shah

Business Development Director

“Never leave that till tomorrow which can be done today.” – Benjamin Franklin

SethLui.com adopts the Tripartite Standards for progressive employment practices.