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Getting you excited about FOOD and LIFE

SETHLUI.com involves multiple content producers as an online publication with a personal voice.

Having a keen interest in eating, travelling and drinking, we cover everything from hawker food to premium fine-dining restaurants to give our readers the best food, drink and travel recommendations we can find.

Above all, we try to give honest, balanced reviews constantly at risk of being cussed out by restaurant owners.

Our company is made up of amazing team members who give their all in writing articlesvideo production, account management and event planning.

This is not a one-man job; it’s a hardworking team effort. SETHLUI.com is the highest-read digital food publication in Singapore

Founder

Seth Lui

Founder

Hard work should be rewarded with good food.

Editorial Team

Zat

Editor

Tell me one thing that intrigues you; a tale that captures your imagination. Tell me something, anything at all, and I will write your story for you.

Wani

Deputy Editor

Reminder that Winnie the Pooh wore a crop top with no pants and ate his favourite food and loved himself; so you can, too.

Nicole Lam

Writer

“In the midst of winter, I found there was, within me, an invincible summer.” – Albet Camus

Vera Leng

Writer

Why do we call them toppings if they sink to the bottom?

Felicia Koh

Writer

“Never say never because limits, like fears, are often illusions.” – Michael Jordan

Video Team

Solomon Woo

Videographer

If today were the last of your life, would you do what you were going to do today?

Hoo Yi

Producer

I’m just a videographer, not a magician.

Business Development Team

Ashad Shah

Business Development Director

“Never leave that till tomorrow which can be done today.” – Benjamin Franklin

Cheryl Lim

Business Development Executive

“Let us live like flowers, wild and beautiful and drenched in sun.” – Ellen Everett