SethLui.com was established in 2013 as a way for one food enthusiast to document and share his food finds to similarly impassioned food lovers. What started as a personal blog has now expanded into a publishing media house that prides itself on being the authority and educator on all things food and lifestyle. As an early adopter in this field, we are ready and keen to explore, embrace, and lead the food content scene.

Our rating system explained:


 So terrible, I’m offended / food poisoning

⭐⭐ Would not go back again

⭐⭐⭐ Would go back again if nearby

⭐⭐⭐⭐ Would recommend to a friend

⭐⭐⭐⭐⭐ Would make a special trip down again


Seth Lui

Chief foodie

Hard work should be rewarded with good food.

Editorial and Social Media Team

Pavin Chopra


Will write for food. Will eat for stories. Will cook for love.

Aaron Tan

Senior Food Content Writer

Be yourself, be happy.

Ram Tiwary

Deputy Editor

Your "I Can" is more important than your 'IQ'.

Celest Teo

Food Content Writer

Likes bread.

Media Team

Dean Lam

Senior Video Creative

The creative art of living, dying, and renewal.

Alice Lee

Senior Video Creative (Malaysia)

The #1 video editor excuse for eating snake: “I’m rendering”.

Rachel Tang

Assistant Lead Media Creative

If You Can't Be Famous, Be Infamous.

Business Development Team

Ashad Shah

Business Development Director

“Never leave that till tomorrow which can be done today.” – Benjamin Franklin

Ansel Ho

Business Development Executive

Constantly existing in an existential crisis.

SethLui.com adopts the Tripartite Standards for progressive employment practices.