FAQ: Policy on Receiving Sponsorship
My company would like to invite you to our restaurant for a tasting OR we would like to send you a media gift. Will we get a feature in return?
For free sponsorship of restaurant meals, event invitations or products in-kind,Β SETHLUI.comΒ does not unequivocallyΒ promise any writeup or social postings, positive or otherwise. ContentΒ that we deem as interesting enough for our readers will have a higher chance of being published (weΒ doΒ try to write a review forΒ every single mediaΒ tasting we agree to go to). Caveat: Invited sponsored meals that are deemed really bad will not get published, and we will advise owners on what to improve as well as inform them of our decision not to write an article onΒ said restaurant. These are quite rare unicorn-like incidences though and probably only happen once or twice a year.
Is our restaurant guaranteed an amazing, out-of-this-world review if we sponsor you a free meal?
Merchants who expect a 100% positive and raving review purely because they sponsored a meal or product will have to look for freebie opportunities elsewhere instead. Perhaps cook for your neighbor?
Can our company make changes to your article about us?
Articles based on sponsored products/events are not subject to any merchantβs editingΒ and is based on our own honestΒ first-handΒ review along withΒ our Β personal choice of details. This is the risk of getting free/sponsored publicity and in placeΒ unless agreed uponΒ beforehand. The only exception is if the facts are wrong β we will make the edits accordingly when highlighted. Merchants can put in a request, but we have no obligation to present any additional information.
Are you paid for your review articles?
Unless specifically indicated, most of our articles are sponsored but not paid for, and still subject to our honest, no-bullshit policy (this is the same case for most mainstream media too).Β That said, we still need to make a living and you will see the occasional paid advertorial to feed our starving editors.
If your meal is sponsored, wouldnβt you be biased?
Simply put, no. Why? Firstly we have a duty to our readers to be honest, which is why our site has such high credibility. Secondly, because we receive SOΒ many sponsoredΒ requestsΒ each week due to our siteβsΒ high readership, we really canβt be bothered toΒ make sure every restaurantΒ gets a happy ending and we all live together happily ever after. We only promise that restaurants get what they deserve and our readers donβt go to a recommended place that sucks.
How long does it take for you to publish an article?
Article publishing lead time for our site is usually 3-4 weeks due to the high demand received, however this is subject toΒ the editorβs discretion and urgency of promotion. We would advise merchantsΒ not to inviteΒ us for any flash promotion that ends within the next coupleΒ days as there is a publishing queue for articles unless we agree to prioritize this new promotion ahead of others. If you are not patient enough to wait 3 to 4 weeks, please do not consider us as well. We really do not appreciate being pushed for a writeup deadline weβre doing forΒ free.
Can we do a giveaway with you?
Weβd normally only do giveaways with clients. Unless its a super amazing giveaway thatβs valued quite highly (e.g air tickets), weβd have to pass.
How will I know if you published an article about our company?
Youβll have to check out our website orΒ facebookΒ page to be informed β itβs not our duty nor obligation to inform merchants whenever we write about them as there are a gazillion restaurants we write aboutΒ and we do have other moreΒ pressing issues at hand.
Is Seth Lui a real person? Why are some articles written by other people?
SETHLUI.comΒ is aΒ blog + online magazine hybridΒ site founded by Seth Lui, who at that point didnβt have very creative naming ideas. As such, not every single content is written by Chief Editor Seth Lui, as you will notice fromΒ theΒ various credited authors at the top of each article.
Can I invite Seth Lui to our event?
Yes. But. Seth does not promise a personal appearance to every event as he has yet to master theΒ kagebunshin no jutsu (shadow clone technique). Our capable staff writers will likely make an appearance in his stead.
How do I engage SETHLUI.com to do a paid advertorial?
If merchants would like to review the article draft or influence the angle of the article, add in details etc merchants are requiredΒ to buy into our advertorial package. Interested parties canΒ contact usΒ regarding advertorial campaigns via email. Merchants Β who are willing to pay our advertising rates will have rights as a paying client to change the content. Paying in donuts/chicken rice/pizza/vouchers is not considered βpaymentβ as weΒ canβt pay ourΒ internet bill with said products, can we?