FAQ: Policy on Sponsorships, Advertising and Affiliate links

My company would like to invite you to our restaurant for a tasting OR we would like to send you a media gift. Will we get a feature in return?

For free sponsorship of restaurant meals, event invitations or products in-kind, SETHLUI.com does not unequivocally promise any writeup or social postings, positive or otherwise. Content that we deem as interesting enough for our readers will have a higher chance of being published (we do try to produce content for every single media event we agree to). Caveat: Invited sponsored meals that are deemed really bad will not get published, and we will advise owners on what to improve as well as inform them of our decision not to write an article on said restaurant.

Is our restaurant guaranteed an amazing, out-of-this-world review if we sponsor you a free meal?

Merchants who expect a 100% positive and raving review purely because they sponsored a meal or product will have to look for freebie opportunities elsewhere instead. Perhaps ask your neighbor to review your food?

Can our company make changes to your article about us?

Articles based on sponsored products/events are not subject to any merchant’s editing and are based on our own honest first-hand writeup along with our personal choice of details. This is our condition for providing free/sponsored publicity by default unless discussed upon beforehand. The only exception is if the facts are wrong – we will make the edits accordingly when highlighted. Merchants can put in a request, but we have no obligation to update with any additional information.

Are you paid for your articles?

Unless specifically indicated, most of our articles are paid out of our own budget or via a media invite. That said, we need to make a living and you will see the occasional paid advertorial to feed our hungry writers. All paid-for articles will include a sponsorship message at the end of the article. For client articles, we still maintain our honest, no-bullshit policy.

If your meal is sponsored, wouldn’t you be biased?

Simply put, no. Firstly we have a duty to our readers to be honest, which is why our site has such high credibility. We only promise that restaurants get a fair feature and our readers don’t go to any overhyped recommendation. Client work is treated more as a feature and will not contain ratings.

How long does it take for you to publish an article?

Article publishing lead time for our site is usually 3-4 weeks due to the high demand received, however, this is subject to the editor’s discretion and urgency of promotion. We would advise merchants not to invite us for any flash promotion that ends within the next couple of days as there is a publishing queue for articles unless we agree to prioritize this new promotion ahead of others. If you are not patient enough to wait 3 to 4 weeks, please do not consider us as well.

Can we do a giveaway with you?

We’d normally only do giveaways with clients. This can be further explored with our business development team.

How will I know if you published an article about our company?

You’ll have to check out our website or Facebook page to be informed – it’s not our duty nor obligation to inform merchants due to the volume of published posts, but we will try our best to tag a partner’s page via social media.

Is Seth Lui a real person? Why are some articles written by other people?

SETHLUI.com is a blog + online magazine hybrid site founded by Seth Lui, who at that point didn’t have very creative naming ideas. As such, not every single piece of content is written by Seth, as you will notice from the various credited authors at the top of each article.

Can I invite Seth Lui to our event?

Yes. But. Seth does not promise a personal appearance to every event as he has yet to master the kage bunshin no jutsu (shadow clone technique). Our capable staff writers will likely make an appearance in his stead. He can be convinced with alcohol though.

How do I engage SETHLUI.com to do a paid advertorial?

If merchants would like to review the content draft or add in details, merchants are required to buy into our advertorial packages. Do note again that we maintain our right to our own opinion and to reject clients we deem to be detrimental to our readers. Interested parties can contact us regarding advertorial campaigns via email. Paying in donuts/chicken rice/pizza/vouchers is not considered ‘payment’ as we can’t pay our internet bill with said products.

Does your website contain affiliate links?

Yes, SETHLUI.com does use affiliate links in various articles and may earn some Kopi money if you click to make reservations or purchases thereafter.