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If you’ve been anywhere near the nasi lemak discourse on social media these past couple of years, chances are these names ring a bell: Village Park, Nasi Lemak Shop, Nasi Lemak Burung Hantu, and of course, 3 Days Nasi Lemak. All of them have one thing in common; they’re proudly rooted in or around TTDI, earning their stripes as go-to spots for Malaysia’s beloved dish.
Among them, 3 Days Nasi Lemak has stood shoulder-to-shoulder with the best, evident from the multiple visits from top local food influencers. But as it turns out, the story behind the scenes wasn’t quite as glamorous.
Recently, the owner, Zack, took to social media with a surprise announcement: the entire brand is up for sale, starting at RM160K. That includes the whole package such as assets, branding, staff, and operational rights. Naturally, the internet had questions. Why the sudden decision?
Amid the speculation, Zack stepped in to clarify. While things started strong, he admitted that the direction of the business became muddled over time. The turning point, however, was the ambitious menu upgrade.
The introduction of premium side dishes like king crab and lobster is fancy, yes, but not exactly what fans were craving. The higher prices didn’t sit well either, and customer feedback quickly reflected that.
Instead of letting the business flounder, Zack made the bold choice to move on. And it paid off! According to him, nearly 10 interested buyers, including a few big-name brands, have already come knocking.
But don’t worry, this is not even close to a sad ending. Zack’s entrepreneurial spirit is very much alive and kicking. He’s now more active in Kulai, Johor, with his latest venture: Zack’s Burger & Chicken, where you can grab a burger for just RM3.90.
As for 3 Days Nasi Lemak, who knows what’s next? One thing’s for sure: we’ll be seated to see it unfold. What about you?
