HOKA opens first Singapore brand store at ION Orchard

Sneaker collectors, you no longer have to buy HOKA sneakers at distributors islandwide. This is because the United States footwear brand has opened its first store in Singapore.

Conveniently located at B4 of ION Orchard, the store will showcase HOKA’s full suite of footwear. These products range from daily walking to running, lifestyle and the outdoors.

Why HOKA opened its first brand store in Singapore

“We have been experiencing strong demand for HOKA in Singapore in the past few years, with an increased interest in running,” said Prasanna Bhaskar, general manager and senior director of APAC distribution and e-commerce.

“We are very excited to announce the first official Hoka store in an effort to ramp up our presence in the region and offer the running community a space where they can interact with our running advisors,” she added.

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Designed after man-made topography

HOKA’s store design is based on landscapes as artificial elements. This ties back to its genesis (Mont Blanc in the French Alps), reinforcing values such as freedom and exploration.

HOKA’s first brand store in Singapore is home to natural and urban landscapes which take the configuration of mountain profiles, rock-shaped decor, asphalt and trail demo moments.

Personalised fitting at HOKA’s first brand store 

HOKA’s brand store is equipped with the newest technology of 3D foot scanner – SafeSize. As its name suggests, SafeSize recommends the best fitting footwear products for any customer visiting the store by scanning the size and anatomy of their feet. After all, HOKA is known for its comfortable, supportive shoes.

Tapping on the power of Artificial Intelligence and machine learning, SafeSize’s proprietary technology provides a highly accurate and personalised HOKA shoe recommendation.

SafeSize also helps to reduce product returns and contributes towards a sustainable future.

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