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Don’t let the name fool you: Bluebird Travel might look like a tour agency at first, but step inside and you’ll quickly realise that your next vacation is the last thing on the agenda. It’s actually a Taiwanese snack brand founded in Taichung back in 2015. Here, the classic egg roll is reimagined with a creative twist, with an assortment of innovative fillings ranging from sweet to savoury.
With outlets at Jewel Changi Airport and Raffles City, the 11-year-old snack brand from Taiwan has just launched its latest store at Basement 4 of ION Orchard, making it even more convenient for those looking to level up their snacking game.
This brand-new space takes inspiration from the brand’s signature bestseller, right down to its egg roll-inspired suspended ceiling lights, distinctive U-shaped layout, and curvilinear display counters decked in warm caramel and bakery-inspired golden hues.
The overall concept is a reflection of the establishment’s sincere, refined and bold spirit, taking customers on a voyage to explore the “100 Possibilities of Egg Rolls”.
What to buy at Bluebird Travel
For first-timers, the Filled Egg Roll Travel Box (S$20) is an easy place to start; it comes in 7 distinct flavours, with highlights like Classic Pork Floss, Creamy Lemon, and Tieguanyin Tea.
Each box comes with 8 egg rolls, individually wrapped so you can easily grab one whenever you like. This also makes them the perfect gift for family and friends, or an edible souvenir that tastes just as good as it looks.
The Classic Pork Floss is the brand’s No. 1 bestseller and signature must-try, stuffed with premium Taiwanese pork floss.
Savoury and satisfying, the crunchy pork floss is tucked within a cylindrical shell that crumbles in your mouth the moment you bite into it. It’s a timeless crowd-pleaser that’s sure to hit the spot with parents and relatives, making it an ideal box to bring home.
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For something vibrant and zingy, the Creamy Lemon is the right choice, specially concocted for Singaporean palates and worth a try. Velvety with a burst of citrus, each roll is dotted with specks of lemon zest for extra fragrance. It’s the perfect snack to reach for after something rich or heavy.
If chocolate is your love language, then the ION Orchard-exclusive Cocoa Palmier (S$20) deserves a spot in your shopping bag.
Just look at the adorable shape of the cookie — tell me that doesn’t look like a heart! Light, flaky and crunchy, the cocoa layers are filled with bittersweet chocolate chips. After shamelessly devouring one all by myself, I immediately reached for the second — that says a lot, doesn’t it?
What’s more, the exclusive selections will be switched up every once in a while, so there’s always something new to look forward to.
This year, Bluebird Travel has broadened its lineup with an assortment of Taiwanese-inspired gifts and souvenirs, including Singapore-exclusive offerings!
Pineapple cakes are one of my favourite goodies to hunt for as souvenirs whenever I am vacationing in Taiwan. The Pineapple Cake (S$20) from Bluebird Travel comes conveniently wrapped in single portions in a box of 6.
The outer pastry is lightly savoury and buttery, complemented by aromatic and savoury nuances of cheese and salted egg yolk, giving way to a filling packed with 60% native Taiwanese pineapple for a bright, tangy boost that’ll get your appetite going.
I also spotted a selection of Filled Cookies (S$12) in flavours like Dark Chocolate and Sea Salt Mocha. Among the bunch, the Classic Pork Floss was the one we went for.
Each packet comes in a trio of round, golden-brown orbs. Each delicious morsel is packed with fluffy, savoury pork floss that dissolves in your mouth like melted butter. Word of warning — these are highly addictive!
It’s that time of year in Singapore where mooncakes and lanterns are out in full glory. Joining the celebrations, Bluebird Travel has launched its limited-edition 2026 Mid-Autumn Gift Box, available for a short time only.
Here are the details:
- 12 pieces — S$32
- 16 pieces — S$45
- 24 pieces — S$68
The brand launches seasonal gift boxes for other major festive occasions such as Lunar New Year and Mid-Autumn Festival each year.
Who Bluebird Travel is best for
Bluebird Travel is a fantastic pick if you’re hunting for unique snacks to treat yourself or gift to loved ones.
How to get there?
The nearest MRT station to Bluebird Travel is Orchard (NS22/TE14). Alternatively, several bus services will bring you to the following bus stops: Orchard Stn/Tang Plaza, Orchard Stn/LuckyPlaza, and Orchard Stn Exit 13. Head to basement 4 of ION Orchard.
Do we recommend Bluebird Travel?
Yes! The wide variety of offerings at Bluebird Travel — from egg rolls to filled cookies and pastry, and the exclusive Cocoa Palmier — makes for a fun and varied snacking experience. What’s more, the brand has received multiple awards and accolades over the years, so you know these treats have already won plenty of brownie points.
* This article is brought to you in partnership with Bluebird Travel.
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