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The EU Pavilion at FHA-Food & Beverage Singapore 2025 was a vibrant showcase of Europe’s finest culinary offerings. Held from 8-11 Apr at Singapore Expo, Asia’s premier food and beverage trade show highlighted the European Union’s focus on quality, sustainability and innovation.
The EU Pavilion opened with a ceremony led by H.E. Iwona Piórko, the EU Ambassador to Singapore. Bringing together industry leaders, culinary experts, and institutional representatives, the event set an exciting tone for the show. It underscored Europe’s commitment to sharing its world-class food and beverage offerings with Singapore and beyond.
Live cooking shows & workshops
The highlight for the crowd was undoubtedly the daily live cooking demonstrations. Two renowned chefs, our very own Masterchef Inderpal Singh and Singapore-based French Chef François Mermilliod, drew crowds with their creative and engaging displays.
They showcased the versatility of EU-certified ingredients, including PDO (Protected Designation of Origin), PGI (Protected Geographical Indication), and organic produce, in both Asian and European dishes.
Chef Inderpal, celebrated for his modern Indian cuisine, reimagined traditional flavours with modern techniques, creating dishes that were both familiar and refined. Meanwhile, Chef François, founder of Singapore’s Bar-A-Thym, brought the warmth of southern French cooking to life, using seasonal ingredients to highlight the natural quality of EU products.
These sessions bridging European and Asian culinary traditions showcased the superior quality of European ingredients, sparking interesting conversations among food enthusiasts and industry professionals.
Complementing the culinary displays, the EU Pavilion hosted a series of informative workshops led by European and Singaporean experts. Covering key categories like wine, spirits, cheese, olive oil, and meats, these sessions offered buyers and distributors valuable insights into EU food safety standards, traceability, and sustainability practices.
Attendees left with a deeper appreciation for what sets European products apart.
Strengthening EU-Singapore ties
The EU’s presence at FHA 2025 reinforced its strong partnership with Singapore, its largest trading partner in ASEAN. Supported by the EU-Singapore Free Trade Agreement (EUSFTA) and the newly concluded EU-Singapore Digital Trade Agreement (EUSDTA), the EU Pavilion provided a platform to explore new trade opportunities and deepen commercial ties.
The enthusiasm from importers, hospitality professionals, and institutional stakeholders highlighted Asia’s growing demand for authentic, high-quality European food and drink.
FHA-Food & Beverage Singapore 2025 was a triumph for the EU, cementing its reputation as a leader in the global food scene. The Pavilion blended culinary creativity with meaningful business connections, leaving attendees eager for more. As Asia’s appetite for European products continues to grow, the EU is poised to bring even more to the table at future events.
* This post was brought to you in partnership with the EU.
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