ISETAN Sakura Matsuri brings Japanese food to Singapore’s NEX, open till 26 Mar 2023

Anything Japan-related catches my immediate attention. Now imagine my excitement when I heard that ISETAN Sakura Matsuri is back in Singapore, at NEX, from 14 to 26 Mar 2023.

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NEX hosts many of these events periodically, but this time, ISETAN celebrates and brings the Sakura Matsuri to a whole new level. With 33 different brands, you’ll get an authentic taste of Japan and its street food.

If you’ve recently come back from Japan’s cold weather and you’re yearning for the scrumptious fruit candies and hot piping skewers that melt gracefully in your mouth, you’re in luck. You don’t need to buy a flight ticket anymore and you can satisfy those cravings here.

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Honestly, I cannot have enough of these fairs. The never-ending rows of stalls that offer a variety from fresh foods to sweet treats just brings out the kid in me. It’s as if I’m a kid in the candy store, spoilt for choice with the list of options!

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Think famous brands like Tsukiji Unagi Shokudu, a restaurant often quoted to have “one of the best unagi in Singapore”, offering premium Unagi and Hotate Skewers at 3 for S$10.

Seafood lovers would love to indulge in their delightful snacks as they are freshly flown from Mutsu, Aomori. One mouth in and I’m having flashbacks about my Japan trip as I indulge in freshly-made skewers while battling the cold. *inserts crying emoji*

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If you’re still caught in the maze of a food fair, one hot food that stood out was from Kurikoma Chaya. If you see this fishball-looking item on a skewer paired with a bowl of broth, that’s the Mochi Tempura Soup (S$8).

Well, the ball-looking thing is actually deep-fried mochi balls that are dipped into a dashi soup. When eaten together, it’s a savoury delight that is usually enjoyed during Japan’s New Year’s Day.

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Next, we had to try out the TikTok famous Japanese Fruit Candies. These are also known as tanghulu, a traditional Chinese street snack of candied hawthorn and fruits which became popularised because of how adorable they look! They start from S$6, so if you’re looking to munch on something sweet after dinner, this is a good option.

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Last but not least, if you’re a dessert lover like me, you’ll probably run to Itoshima Farm. Specialising in strawberry desserts, the Strawberry Shaved Ice (S$10) is a popular option.

This dessert is the epitome of the strawberry craze: frozen strawberries fresh from Itoshima blanketed over layers of shaved ice and topped off with a dollop of whipped cream. It creates a creamy and fruity burst of flavours in your mouth that simply tastes luxurious.

Aside from popularised street snacks, you can also get your fix of Japanese cooking condiments, liqueur, or dried foods. ISETAN Sakura Matsuri is like a one-stop Japan for anything food related!

Other articles you might like:

NestCha: Delicious yam floss mochi cakes + bird’s nest fruit tea at Chinese dessert shop

Really Something 非同小可: Taiwanese hawker sells affordable $4.50 lu rou fan at Chinatown Complex

ISETAN Sakura Matsuri

23 Serangoon Central, NEX, Atrium Level 1, Singapore, Singapore 556083

ISETAN Sakura Matsuri

23 Serangoon Central, NEX, Atrium Level 1, Singapore, Singapore 556083

Operating Hours: 10.30am - 9pm (Daily)

Operating Hours: 10.30am - 9pm (Daily)