Lady Gaga has partnered with Oreo to create colourful ‘Chromatica’ cookie

Just when you thought 2020 couldn’t get any crazier, Oreo has collaborated with renowned pop artist Lady Gaga to come up with a new Oreo flavour. ‘Chromatica’ is the name for the new cookie, which is the title of the Grammy award winner’s sixth studio album that dropped earlier this year in May. 

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Donned in flashy hot pink packaging, the vanilla flavoured cookie itself reveals a pink biscuit base with a green-coloured creme in the centre. What’s special, though, are the engravings on the exterior of the biscuit. The heart-shaped design on one side is a nod to Gaga’s idea behind the album. 

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In tandem with the release of Oreo’s new product, ‘Sing It With OREO’ is the contest for fans who are looking to get their hands on an exclusive box of Chromatica Oreos. While more information will be released on 15 December 2020, participants can expect to record and send ‘OREOgrams’ to loved ones. The campaign hopes to spread the idea of kindness and love between people by encouraging fans to create uplifting messages which will be turned into songs.

Residents of the United States are also open to sign up online to join the Lady Gaga x Oreo Stan Club to receive the latest fan news. The first 1000 entrants will also receive a pack of the Chromatica cookies.

As for how the public can purchase the product, six-cookie packs will be available in selected US convenience stores in January 2021. While we are unable to receive a pack of the limited edition biscuits as of now, we will be sure to let you guys know once it is available in Singapore.

For more local food-related news, check out the exclusive foodpanda x Tiger Sugar bubble tea masks which you can redeem.

Here’s to saving the world, one cookie at a time.