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Get your snazzy kicks at the New Balance 327 Diner pop-up till 27 Dec

Last Updated: December 15, 2020

Written by Ping Er

To those who take particular pride in their snazzy footwear, the New Balance 327 Diner pop-up should excite the fashionista in you.

New Balance 327 Online 1


The New Balance 327 Diner pop-up is dedicated to the company’s best-selling athleisure shoe, the iconic New Balance 327. In a reinvention of 1970s sneaker legends, the brand new New Balance 327 is a homage to the classic 300 series and the designs distinctive of the 1970s.

Infused with contemporary details and contrasting colour palette, the New Balance 327 is an embodiment of retro-meets-modern.

With retro 1970s American diner touches, a pastel turquoise and pink colour scheme as well as exciting merchandise, this pop-up is sure to delight fans.

From 14 to 27 December 2020, shoppers who purchase any colourway of the New Balance 327 shoes (S$149 to S$189) will receive either a tote bag or T-shirt that they can customise. Purchases can be made online, at New Balance Bugis Junction and VivoCity. Designed in collaboration with local creative studio, Tell Your Children, the merchandise will be digitally customised and printed on the spot to satisfy all our instant-gratification needs.

To live up to the diner theme, shoppers who purchase the New Balance 327BTK or 327SFB colourways at the Diner pop-up from 14 to 20 December 2020 get to enjoy a treat from one of three collaborators. These are Apiary, Two Men Bagel House, and Windowsill Pies.

How am I going to decide between a refreshingly sweet ice cream, a bagel sandwich jam-packed with the crispiest of bacon and egg, and a warm handmade pie?

Though we won’t actually get to eat in the diner, I’m happy soaking up the atmosphere before enjoying the food holed up in the comfort of home.

With their attractive designs and merchandise, I’d expect stocks to go fast at the New Balance 327 Diner pop-up. Go and check them out as soon as you can while they’re still around!

Date & Time: New Balance 327 Diner pop-up will be open from now till 27 December 2020, 11am to 9pm (daily).

Price: S$149 to S$189 per pair of New Balance 327

Price: $ $ $

New Balance 327 Diner

200 Victoria St, Bugis Junction, #01-05 , Singapore 188021


New Balance 327 Diner

200 Victoria St, Bugis Junction, #01-05 , Singapore 188021

Operating Hours: 11am - 9pm (Daily)

Operating Hours: 11am - 9pm (Daily)
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