First dibs: Superga’s latest experiential store in collaboration with LoveShackFancy

There is nothing more I love than a good shoe and an explosion of florals. This why Superga‘s new store at Takashimaya is a dream come true. This is the shoe brand’s fifth store and, if you haven’t guessed it by the pictures, is in collaboration with the ever so romantic lifestyle label, LoveShackFancy.

If you know anything about Superga, you’ll know all about the success of their global and local collaborations. So, this new store will be a dedicated home specifically for collaborations. Not only that, it will be an immersive shopping experience, with a complete change over of the entire store every month. This new space perfects the blend of art, fashion and design, giving a fresh, experience-focused concept with every new launch.

I mean, look at this beauty of a store. The space is clean and adorned with flowers, which the flower child in me is already keeling over in excitement. LoveShackFancy is no stranger to Superga, and this is their third collection, entitled Paillettes et Soleil, meaning Glitter and Sun, an aesthetic we can all get behind. This collection looks to the early days of the 70s California surf culture mixed with the opulence and sophistication of the French Riviera in the 90s. This assortment pays homage to the sweet sanguine spirit of summer. I know, I’m sold.

This collection is huge, so you can have your pick of shoes. There are nine styles for women and four children, ranging between S$89.90 to S$189.90. I’ve got my eye on the beachy 2790 LSF Flowers Rope 2 Tropical Sunset (S$189.90); how insanely dreamy is this pair? Or ever dainty 2750 LSF Flowers Fringed 2 Passionfruit Pink (S$189.90). Plus, you two kinds of laces with every pair, a normal one and an ultra-girly lacey one.

I’m not exaggerating when I say I want every pair. The collection will launch on 10 July 2021 and will be available exclusively at Superga Takashimaya Shopping Centre. What can we say? We’re head over heels in love.

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