Malaysia
Singapore
Thailand
Would you spend RM21.90 on 3 satay skewers and a drink? That’s the burning question lighting up Malaysian social media lately, sparked by a viral food review featuring Mark Adam’s Satay Bhalut at the Havoc Food Festival in Shah Alam.
Mark Adam, a Filipino-born actor, and singer who became well-known in Malaysia after joining the entertainment scene in the 2000s, has recently added a new venture to his resume: the food business. His unique twist on satay — Satay Bhalut — features the classic skewers wrapped in crispy spring roll sheets and filled with peanut sauce.
Abang Sodok, a popular food vlogger with over 120K Instagram followers, featured the satay vendor in a video. While the review garnered attention, it was Mark Adam’s pricing that stirred up mixed reactions across platforms like Instagram, Facebook, and X (formerly Twitter).
At Satay Bhalut, the chicken satay set costs RM19.90, beef RM21.90, and lamb RM24.90. Each set includes 3 satay skewers and a tall cup of blue lemon drink.
The prices, however, left many netizens fuming. Malaysians, accustomed to paying no more than RM2 per skewer, called the pricing excessive. Some criticised the trend of “innovative” but pricey food creations, claiming vendors rely on viral hype to sustain their businesses.
Some netizens argued that consumers should stop supporting such businesses to discourage unjustified price hikes.
Others, however, defended Mark Adam, pointing out that no one is forced to buy, and some satay spots charge even more.
Responding to the backlash, Mark Adam posted an Instagram video breaking down the costs. He explained the premium satay meat costs RM7.50, the drink RM3, logistics RM2, wrapping RM1, staff wages RM2.50, peanut sauce RM1.50, and transportation RM1, totaling RM19. With a price of RM21.90, he earns a modest RM2.90 profit per set.
He also shared his frustration over the hate directed at his employees, including name-calling and accusations as extreme as comparing their prices to Zionists.
Is the criticism justified, or would you give Satay Bhalut a try? You can check their Instagram account to catch their next location!
Would you pay $25 for a charcoal-grilled rabbit leg at this ulu YCK kopitiam?
