BreadTalk celebrates 21 years with mascot, Song Song, enamel pins & limited edition treats

Local favourite bakery, BreadTalk, commemorates its 21st anniversary this October 2021. The team at BreadTalk has taken it upon themselves to provide you with an awesome lineup of month-long promotions, and anniversary-exclusive products and merchandise in appreciation of your support over the years. To mark the joyous occasion, BreadTalk customers will also have the chance to participate in a special giveaway!

Breadtalk Collage

Keep your eyes peeled for new products and merchandise. From left to right in a clockwise fashion, we have the Box Cake (S$12.80)—inspired by trendy bento cakes and Singapore’s tapau culture, the gorgeous layered creation is sold in a takeaway container and is available in two flavours: Strawberry Surprise and Cocoa Forest (pictured above).

They also have Palmier French Pastry (S$10.80)—a classic butterfly-shaped flaky pastry which is ultra-crispy and buttery, is available in two flavours: Chocolate and Original and comes in a box of four. Next up, Song Song Cookies ($10.80)—an adorable treat for the young ones, they are shaped in the silhouette of BreadTalk’s adorable mascot, Song Song, and is available in two flavours: Chocolate and Caramel.

Lastly, we all know Singaporeans love their merchandise so BreadTalk has brought it upon themselves to create a Song Song & Friends Enamel Pin (S$5.80) collection and will be available for purchase at all outlets for a limited time only.

Breadtalk Floss Collage

Other promotions to look out for will be the Flosss and Fire Flosss that will be sold at S$9 for six (from 1 to 15 October 2021)Heavenly Cakes at S$21 (from 28 October to 9 November 2021)Pandan Roll at S$5 with any purchase (from 1 to 15 October 2021)Muffins at S$1 each (from 1 to 31 October 2021), and many more!

Promotions will be available at all outlets from 1 October 2021 onwards. Get your pastry fix soon!

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