BreadTalk celebrates 21 years with mascot, Song Song, enamel pins & limited edition treats

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Local favourite bakery, BreadTalk, commemorates its 21st anniversary this October 2021. The team at BreadTalk has taken it upon themselves to provide you with an awesome lineup of month-long promotions, and anniversary-exclusive products and merchandise in appreciation of your support over the years. To mark the joyous occasion, BreadTalk customers will also have the chance to participate in a special giveaway!

Breadtalk Collage
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Keep your eyes peeled for new products and merchandise. From left to right in a clockwise fashion, we have the Box Cake (S$12.80)—inspired by trendy bento cakes and Singapore’s tapau culture, the gorgeous layered creation is sold in a takeaway container and is available in two flavours: Strawberry Surprise and Cocoa Forest (pictured above).

They also have Palmier French Pastry (S$10.80)—a classic butterfly-shaped flaky pastry which is ultra-crispy and buttery, is available in two flavours: Chocolate and Original and comes in a box of four. Next up, Song Song Cookies ($10.80)—an adorable treat for the young ones, they are shaped in the silhouette of BreadTalk’s adorable mascot, Song Song, and is available in two flavours: Chocolate and Caramel.

Lastly, we all know Singaporeans love their merchandise so BreadTalk has brought it upon themselves to create a Song Song & Friends Enamel Pin (S$5.80) collection and will be available for purchase at all outlets for a limited time only.

Breadtalk Floss Collage
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Other promotions to look out for will be the Flosss and Fire Flosss that will be sold at S$9 for six (from 1 to 15 October 2021), Heavenly Cakes at S$21 (from 28 October to 9 November 2021), Pandan Roll at S$5 with any purchase (from 1 to 15 October 2021), Muffins at S$1 each (from 1 to 31 October 2021), and many more!

Promotions will be available at all outlets from 1 October 2021 onwards. Get your pastry fix soon!

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