Get ready for ESSENSO™ MicroGround Coffee – The Best of Taste & Convenience

Jan 4, 2016
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Coffee is our very own drug. The more we take, the more we are discerning of its taste and quality. We want it good. We want it fast. We want fragrant strong coffee but we can’t queue 20 minutes at our nearest coffee shop all the time. If only there was a union of both convenience and taste without compromising either.

After much research and innovation, ESSENSO™ MicroGround Coffee was born. A magical stick of quality coffee in an instant where the richness and aroma of caffeine is not comprised by convenience. The launch of ESSENSO™ MicroGround Coffee will see a revolutionary line of instant coffee that is the best in its class, delivering a platinum standard in instant coffee.

First in the region for 3-in-1 instant microground coffee using 100% Arabica beans – this coffee was created with a blend of finely ground coffee beans and soluble instant coffee, both made using 100% Arabica coffee beans and finely ground using the MicroPlus™ technique.

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ESSENSO™ MicroGround Coffee’s proprietary MicroPlus™ technique ensures grinding occurs at low speed, in an oxygen-free and ultra-low temperature environment, preserving the essence of the coffee beans.

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Super Group ensures superb aroma and quality taste of coffee by a meticulous quality check of the 100% Arabica beans before they are roasted and finely ground using Super’s proprietary MicroPlus™ technique. Each ESSENSO™ MicroGround Coffee stick is then flushed with nitrogen before sealing to minimise the oxidation of the coffee to ensure the coffee freshness in every stick.

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ESSENSO™ MicroGround Coffee also comes in 2-in-1 for people who prefer their coffee more robust and intense without added sugar.

So what’s the product of such conscientious effort you ask? Think deep aroma accompanied by a distinctive roasted top note with a fuller body, creamier texture and a lingering aftertaste. Sounds like a thoroughly satisfying coffee experience. Only such a painstaking process could produce such superior quality and taste.

Why I Choose ESSENSO™ MicroGround Coffee as my morning coffee

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Their 2-in-1 option is readily accessible.

Although many instant coffees offer 2-in-1 versions, I find it strange that I am constantly unable to find these variations in supermarkets, unlike ESSENSO™ MicroGround Coffee.

You don’t have to add lesser water to achieve a stronger coffee flavour.

As someone who prefers stronger coffee, I usually have to add lesser water to instant coffee than as instructed to obtain an intensity that is to my liking. ESSENSO™ MicroGround Coffee, however, is already rich, robust and creamy. Hence there is no need to add less water – which ultimately means more coffee.

Roasted coffee aroma at your fingertips.

ESSENSO™ MicroGround Coffee manages to perfectly achieves that lovely robust roasted coffee aroma and rich taste in the essence of its instant blend. For a pack of 25 cups of brewed coffee at $7.20 – I am sold.

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With ESSENSO™ MicroGround Coffee, your coffee is Super.

So why not wield the power of instantaneous platinum standard coffee at your fingertips?

Tired at work? Whip it out at the pantry, no need to walk 15 min to your nearest brick and mortar coffee fix under the sweltering hot sun. Need a morning perk in school? Just find the nearest hot water dispenser and you’re good to go.No need to walk through the throng of other caffeine-deprived students – just whip up ESSENSO™ MicroGround Coffee and you can get right back to your grind.

Need an afternoon coffee-break? Whip some ESSENSO™ MicroGround Coffee sticks out and share this world-stopping taste with your family, friends or colleagues. Drinking coffee has never felt better with ESSENSO™ MicroGround Coffee.

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Sample a taste of The Best of Both Worlds now at ESSENSO™ MicroGround Coffee.

*This post was brought to you in partnership with Essenso™ MicroGround Coffee.

Picture of Xinhui Ong

Xinhui Ong

Might need to scream for 2 days, hug 200 dogs and sleep for 2000 years.

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