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If you’re someone who loves to cycle, eat, or explore the architectural landscape of Joo Chiat, you can now kill 3 birds with one stone at the Katong Joo Chiat Food Trail, taking place from 4 – 16 July 2026. Brought to you by the folks at Rally AI, this digital food trail initiative not only allows participants to explore the Katong-Joo Chiat neighbourhood, but also lets them discover various F&B establishments.
Participants get the opportunity to cycle around for free, all thanks to Anywheel with 1,000 complimentary ride passes. All you need to do is dine as a mystery customer, pay for the food and then upload your receipt onto the app. Next, provide an anonymous review for the F&B business you visited through the various quests, and you’ll earn coins. It’s that simple!
These coins can then be redeemed for cash or rewards on that very day. There will also be Daily Easter Eggs for you to earn bonus coins. The top reviewers will have a chance to win up to 10,000 coins.
There will be a digital trail guide, Mr Chew Joo Chiat, who will guide you through the shophouse-lined paths and provide you with the hidden story of each business.
Psst… here’s a lobang for Sethlui.com readers. Earn 50% more coins by simply clicking on this link. What are you waiting for? Sign up with your family and friends right now!
Rich, buttery and fragrant banana pies from Dona Manis? A bowl of shiok, lemak laksa from 328 Katong Laksa? Besides these 2 iconic food spots, there are 5 more waiting to be explored. Let’s look at some of them.
Experience a plate of yummy springy noodles tossed in fiery chilli at ENG’s Char Siew Wantan Mee, a heritage brand that has been around since the 1950s, when it first peddled as a humble pushcart stall. Next, savour the handcrafted goodness of Ah Yee’s Soon Kueh, renowned for its loaded, scrumptious fillings, and thin, mochi-like skin.
Cool off with iced-cold lattes from Kopikhoo, a hole-in-the-wall coffee spot manned by Paulin Khoo, a friendly and charming 75-year-old grandmother.
Though participants have to pay for the food, this provides businesses with insights on how to further improve their offerings. This way, customers can have better experiences on following visits. What’s more — you can soak in some vitamin D, admire the intricate designs of the heritage shophouses, catch up on life, and get rewarded altogether!
It’s only happening for 16 days, so don’t miss it.
11 best food spots along Joo Chiat Road that belong on your feed
