Rich & Good Cake Shop: Delectable And Nostalgic Old-School Swiss Rolls At Bugis

Rich & Good Cake Shop is a wholesome family business, famous for its constantly-sold-out cake rolls almost every day of the week. Established in 1997, this 22-year-old establishment recently expanded commercially to house a second outlet at Jewel Changi.

Its minimalist takeaway kiosk stands out apparent among the backdrop of other global names in food and beverage brands but is in its own right a Singaporean giant ⁠— commanding longer queues than most.


I visited the Kandahar Street outlet at 10.30am in the morning to purchase these coveted swiss rolls for the office. It would be a task for first-timers to locate the confectionary place because of its unassuming make, paling in comparison to the other refreshed businesses in the area. Housed in a shophouse that still retains its original building interior, its exterior is telling of its age.

The shop doesn’t accommodate dine-ins due to space constraints.

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The plan was to bring the Kaya (S$10), Red Velvet (S$10), Chocolate (S$9) and Green Tea (S$10) flavour swiss rolls with me back to the office.

As I stood in line, their best-selling kaya swiss rolls were sold out. I guess 11am isn’t too early for their avid fans.

I finally made it to the front of the queue in a little under three minutes and bought the other three flavours. The swiss rolls were packed in cute long pastel-pink boxes, that also featured the brand’s clean and streamlined logo in a contrasting blue.

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The swiss rolls held its shape and feel well during the 40-minute journey back to the office. We’ve been all too familiar with soggy cakes that, when taken out of the fridge for too long, appear flat and deflated. The smart packaging and light quality of the cake helped minimalise that possibility as much as possible.

A quick 15-minute chill in the fridge is recommended to firm the rolls up before slicing into it to serve. It is also best enjoyed chilled.

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The swiss rolls felt so delicate as I carried them out of their boxes onto the cutting board. The outer textural layer of the cake reminded me of layered french crepes ⁠— light and extremely soft.

I had the Red Velvet Swiss Roll first. Slicing into the cake revealed a perfect cream cheese swirl. The red velvet cake flavour profile featured a light chocolate taste that went well together with its cream cheese frosting. Not too sweet or too rich either, this light-palate dessert was the one that we kept coming back for.

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The Chocolate Swiss Roll is one of their other famed classic flavours and featured a darker, more intense flavour profile. The frosting brought a light sugary milk-chocolate-like sweetness, complementing the dark and rich outer layer of the cake.

We did detect varifying tones of coffee, which really brought out the intensity of the chocolate even more.

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The Green Tea Swiss Roll is a relatively new creation from the cake shop. Categorised as a premium flavour, the buttercream swirl featured specks of red bean in them, deviating slightly from the other fragrant green tea elements. It had a light green tea flavour, more in common with the aromatic Chinese green tea, as opposed to the rich bitterness of Japanese matcha.

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Overall these swiss rolls were great. Considering how difficult it was to get them, it was well worth the effort. The cakes were recommended to me by a colleague who called it her favourite thing in the entire world and it convinced me too, just not as much.

Nevertheless, the cult following for Rich & Good Cake Shop grew a little bit bigger today.

Expected Damage: S$9 – S$10 per swiss roll

Price: $

Our Rating: 4 / 5

Rich & Good Cake Shop

24 Kandahar Street, Singapore 198887

Our Rating 4/5

Rich & Good Cake Shop

24 Kandahar Street, Singapore 198887

Telephone: +65 6908 4089
Operating Hours: 10.30am - 3pm (Mon), 9am - 3pm (Tues to Sat), Closed on Sun
Telephone: +65 6908 4089

Operating Hours: 10.30am - 3pm (Mon), 9am - 3pm (Tues to Sat), Closed on Sun