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After shutting down their first outlet in SS2, it seemed like Biang Biang Noodle Bar was already on shaky ground. Now, with their last remaining branch at REXKL set to close on 31 Mar 2025, it’s officially the end of the road.
If you’ve never heard of them, Biang Biang Noodle Bar is all about hand-pulled noodles, where you can build your own bowl — starting at just RM9.90 if you caught their Biang of the Day promo. One of their all-time favourites? The Cumin Lamb Noodles (RM19.90).
On 12 Mar 2025, they took to Instagram to break the news, admitting that “lack of experience” and “choosing the wrong partner” led to their downfall. They also didn’t shy away from listing other missteps — poor waste control, no proper SOPs, inconsistent taste, and, well… not-so-great customer service.
Back in 2023, they were a rising star, thanks to some pretty clever marketing that got them trending. But things started going downhill after a management change, which is evident from their rebranding (pictured left is old logo, right is the new one).
Some netizens speculated that their shift toward a Muslim-friendly concept — without lowering prices despite removing premium ingredients — might have cost them some fans.
A user pointed out that quality took a hit after a “soft renovation,” which might have lined up with the management switch. Another believed that opening a mee tarik spot in REXKL — a hub for trendy eats like pizza and burgers — might not have been the best move.
At the end of the day, it was just an unlucky game of chess. As the owner put it, they were “wild and free,” but maybe this time, they flew a little too close to the sun.
That said, there’s still time to grab one last bowl of pulled noodles at Biang Biang Noodle Bar before they close. And who knows? Maybe this isn’t goodbye forever — just a break before a stronger comeback.
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