Personalise Your Own Gravity-Defying Japanese-Style Soft Serve & Sip On Boba Latte From EMMA Now At Tanjong Pagar

With the bubble tea craze still on-going, many shops have created their own boba-inspired dishes and the same goes for Emma.

Emma—well known for its soft-serve and speciality tea that originates from Japan—has introduced its new line up of Japanese-style sweet treats, starting from 28 November 2019

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Credit – Emma

Emma launches Singapore’s first-ever Japanese-style Kuromitsu bubble tea series. Kuromitsu is a Japanese sugar syrup, which translates directly to “black honey” It is similar to molasses, but thinner and milder. Typically made from unrefined brown sugar, this is a central ingredient in many Japanese sweets.

Emma’s bubble tea series includes the hot and cold Japanese Hojicha, Sencha and Kurogama Lattes and their Okinawa Brown Sugar Tapioca

If you’re a fan of Japanese teas like me, you’ll definitely get addicted to these lattes! All of the lattes are infused with premium Hokkaido milk and natural Okinawa cane sugar for a fragrant and robust brew. 

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Both the Hojicha Latte and Sencha Latte are priced at S$4.50 for the hot version and S$4.80 for cold. I tried the Hojicha Latte and Kurogama Latte, and my personal favourite was definitely the Hojicha Latte.

Hojicha is distinctively different from other Japanese green teas because of the way it is produced. It is normally roasted in a porcelain pot over charcoal, whereas most Japanese teas are steamed.

The sweet and smoky flavours of Hojicha came through really well in this latte and I had enjoyed it thoroughly. If you’re looking for your boba fix, you could also request for the Okinawa Brown Sugar Tapioca Pearls as an add-on for only S$1. 

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If you’re not really into Japanese teas, you could also try the Kurogama Latte that’s similarly priced at S$4.50 for hot and S$4.80 for cold. This black sesame drink had a wonderful nutty flavour and a hint of bitterness that I instantly fell in love with.

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The hot Kurogama Latte had a more prominent nutty flavour compared to the cold version of the drink. I’d definitely go for the hot version if I had to choose between the two.

You can also add Okinawa Brown Sugar Tapioca Pearls to your hot lattes if you’d like to give hot bubble teas a shot! 

Something unique about the Kurogama Latte is that it blends over 6,000 Japanese black sesame seeds for each production of that thick and frothy drink. 

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Since Emma is famous for its gravity-defying soft serves, we definitely had to give it a go. We chose to get the EMMA Soft Mix (S$4) that consists of the Kurogama and Hokkaido Milk flavours. The soft serve had a smooth consistency and when we tilted the cone, it indeed proved to be gravity-defying! 

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Credit – Emma

Other than just being served in cones, customers can also enjoy the personalisation of Emma’s Signature Soft Serve in a Cup. The soft serves are now available for customisation with an affordable starting price of S$3.80.

Emma also introduces their new soft serve flavour—Premium Kurogama Soft Serve— to replace the previous Charcoal Cheese. The Premium Kurogama Soft Serve has a rich and creamy texture and the firmness defies gravity. 

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Customers can customise their soft serves, starting with their choice of crunchy bases, choosing from crushed Oreos, waffle or cereal. They can then layer it with either the Premium Kurogama Soft Serve or Emma’s Original Hokkaido Milk Soft Serve.

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If you’re having difficulty deciding, you could also get a combination of both. Customers can end their dessert off with an indulgence of classic Japanese sprinkles such as kinako powder, matcha powder, genmai crackers or the classic nuts or cocoa powder.

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If you’re craving more, you could also get additional premium toppings such as tapioca pearls, azuki red beans, homemade matcha, or kinako warabi mochi that are all available at S$1 each.

We ended up getting the customised soft serve with the following—crushed Oreos, Original Hokkaido Milk Soft Serve, genmai crackers and the warabi mochi at a reasonable price of S$4.80. 

I’m definitely going back for more of that nutty Hojicha Latte—are there any desserts from Emma that you’d like to try? 

Dates & Times: Now available at 100AM

Price: S$3.80 – S$4.80 per item

Price: $

Our Rating: 4 / 5


100 Tras Street, #02-10, 100AM, Singapore 079027

Our Rating 4/5


100 Tras Street, #02-10, 100AM, Singapore 079027

Operating Hours: 11am - 9:30pm (Mon - Thu & Sun), 11am - 10pm (Fri & Sat)

Operating Hours: 11am - 9:30pm (Mon - Thu & Sun), 11am - 10pm (Fri & Sat)