food

Impossible Meat’s flagship product available in FairPrice Supermarkets now

Last Updated: October 22, 2020

Written by Vera Leng

We’re in no shortage of plant-based alternatives now, but I’m sure that amongst the meat-free community, everyone has clear favourites. Impossible Meat stans, your time is now—one of the OGs of meat-free fare is finally available in grocery stores across the nation. This is the first time Impossible has been made available for home chefs outside of the United States.

Impossible Meat 2

Credit – Impossible Meat

In Singapore, Impossible Beef, priced at S$16.90, has been rolling out this week at nearly 100 NTUC FairPrice stores, including FairPrice supermarkets, FairPrice Finest and FairPrice Xtra hypermarkets. If you’re the kind to get your groceries delivered, RedMart, considered to be Singapore’s biggest online grocer, ensures that Impossible Beef lands straight at your doorstep with their home delivery service.

Impossible Meat 1

Credit – Impossible Meat

Now that you can recreate your favourite Impossible dishes at home, why not arm yourself with its first-ever cookbook—ImpossibleTM: The Cookbook (Chronicle Books), which is now available at Kinokuniya, Amazon.sg, Amazon.com, and Book Depository.

In the book, you’ll discover just how easy it is to switch from meat to plant-based alternatives in your diet, as well as how fuss-free cooking actually can be. ImpossibleTM: The Cookbook also highlights the versatility of Impossible Beef and how it pairs extremely well with many dishes you never thought possible. One product of many uses, if you will.

Impossible Meat 3

Credit – Impossible Meat

The cookbook features 40 recipes from some of the pioneering chefs and personalities who
introduced the product to the world, including Singapore’s very own Ricky Leung from EMPRESS as well as Andrei Soen from Park Bench Deli.

Learn to whip up Vietnamese Imperial Rolls, Thai Laab with Fresh Herbs, and Szechuan Mapo Tofu—all while keeping your diet sustainable and leaving as little carbon footprint as possible. Who said meat-free had to be boring? If not, why not try one these places that also serve Impossible Meat that are not burgers, I know, the possibilities are endless.

Date & Time: Available now
Price: S$16.90/packet (340g)

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