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If you’re a Korea travel junkie, you’ll probably know that Seongsu-dong is the new hotspot. You would’ve also noticed a bakery brand with snaking queues: MilkyShop. Established in Seongsu-dong, it now has 11 stores across South Korea, a testament to its popularity. The shop is known for its American retro-inspired aesthetic and desserts.
Lucky for us, MilkyShop is opening its first-ever pop-up store in Southeast Asia, right here in Singapore. The pop-up will run from 3 Sep 2026 to 2 Jan 2027, daily 11am – 9pm.
If you’re wondering whether there’s any difference between getting their viral Butter Sand biscuits in Korea and Singapore, there isn’t. The treats are fresh from Korea.
However, there’s a unique twist: although the biscuits are available daily from 11am, each person is limited to 4 boxes, while only 250 boxes will be sold per day. People often say Singaporeans’ favourite pastime is queuing, and this exclusive daily batch limit could create crowds, so be prepared to line up if needed.
What to order at MilkyShop
We ordered all 4 available flavours of their Butter Sand biscuits — Creme Brulee, Milk Caramel, Peanut Butter and Matcha. Each box of treats contains 8 pieces and costs S$34.
I started with my personal favourite, their Creme Brulee Butter Sand (S$34). The biscuit itself is buttery, but what really stood out was its caramelised sugar coating. When I bit down, the coating crackled, while the biscuit itself remained soft and smooth.
I feel that the butter used in the Creme Brulee Butter Sand is saltier than that used in their other biscuits. While I’m not the biggest enjoyer of the sweet-salty combination, those who are will definitely enjoy the sweet-savoury contrast.
My runner-up is their Matcha Butter Sand (S$34). I drink unsweetened green tea instead of water on most days, so I was looking forward to trying this. This biscuit features premium Uji matcha from Japan, which I find to be mild and nicely earthy.
The tea notes really came through to round off the sweetness of the biscuit, creating a subtly sweet treat. Despite being a dark green colour, it’s not overly bitter, just enough to cut through the sweetness for a more rounded flavour.
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Peanut butter sandwiches used to be my go-to breakfast as a primary school kid, but I haven’t eaten peanut butter since. Their Peanut Butter Sand (S$34) was a nice nostalgic throwback for me.
The peanut butter is dense and full-bodied, with a roasted nuttiness. When paired with the creamy butter, it creates a rich flavour. The crisp biscuit with this filling made the snack feel like an elevated version of the usual peanut butter sandwich.
Lastly, their Milk Caramel Butter Sand (S$34) is made with their exclusive milk caramel. This biscuit brings together decadent caramel and mellow, creamy milk for a smooth and balanced flavour. Additionally, the butter adds even more richness and creaminess. If you love sweet, creamy desserts, this is a must-try.
Who is MilkyShop best for?
If you have a sweet tooth and want to try out exclusive snacks, MilkyShop is the way to go. Their biscuits all have rich butter fillings paired with a range of complementary flavours. Plus, when chilled, the fillings take on an ice-cream-like texture and flavour for another fun way to enjoy the treats.
Even if you don’t have a sweet tooth, the biscuits are great gifts for special occasions. Oh, yes, it’s also great if you like to queue.
How to get to MilkyShop
The nearest MRT station to MilkyShop is Fort Canning (DT20). Head to Exit A and walk for roughly 15 minutes to New Bahru. MilkyShop is located at Factory Block, Level 1 Atrium.
If you want to travel by bus, take buses 32, 54, 139, 195 or 195A and alight at Before Kim Yam Rd (13099) bus stop. You can also take buses 64, 123 or 143 and alight at UE Square (04321) bus stop. Do note that you’ll still have to walk for around 5 to 10 minutes after alighting.
There are free daily shuttle bus services between Somerset and New Bahru. You can view the schedule here.
Do we recommend MilkyShop?
I recommend MilkyShop if you’re looking to try a popular sweet treat without having to ask friends and family to bring it back from Korea for you, or fly there yourself. The pop-up will be here for a limited time only, so why not try it out and see what the hype is about?
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