Food Content Writer

We are always looking for great content writers in Singapore.
Join us if you are a strong writer, take good photos and have an eye for viral content.

Join us at one of Singapore’s highest read digital food publication as a food writer. We are the authority in good food and cuisine, utilizing striking honesty and fairness in our articles. For those with an eye for great foods, and don’t mind eating their way there, we want you!

Good photography is always a requirement to tell a visual story along with words. You will need to enjoy going to events, talking to hawkers, being proactive and always be improving your writing/photography. Hence, odd hours are common in this industry. Proofreading and checking your work is critical before submitting articles to editors. As a food content writer for sethlui.com, you are a curator of great gastronomy and need an eye and taste for the next latest food trend.

Crafting social media images/captions are also part of the job as a holistic digital media creator. Photos have to be of great quality to be published, and all formatting and grammar should be up-to-par. The work we do is neither a corporate 9-5 job, nor a childcare facility; applicants need to be passionate about food, motivated, adventurous, have self-discipline and be serious in developing their professional work skills and ethics.

The gastronomical experiences and flexibility you can get while on the job are worth way more than a desk job.

What’s the culture like?

We work hard, play hard. Forget about work-life balance, our company culture combines and balances both. This isn’t your standard office hours type of job, we’re a startup that needs passionate foodies with drive and the desire to grow together as a company. We work as a team, not as individuals. Some of us have mild-alcoholism as well.

What kind of qualifications do I need?

A recognized Diploma/ Bachelor’s Degree in Literature/ Mass Communications or equivalent

Good photographic eye

Creativity to think of eye-catching headlines

Ability to meet tight deadlines in digital media space

You’re a foodie – Good knowledge and exposure to local food culture and heritage

Perfect grammar and spelling

Familiarity with web publications

1-2 years of proven work experience as a publication writer or similar role

Experience doing research using multiple sources

Excellent writing and editing skills in English

Job responsibilities

Contribute F&B story ideas, finding new viral content angles

Attending adhoc food events

Crafting effective social media captions and article titles

Keeping track of article view performance and suggestions to improve

Adhering to SEO rules of writing content

Fast turnaround of news-related articles, including weekends if news drops then

Ensuring writing and photography are professionally executed

Maintaining a constant flow of organic and client articles

Providing guidance to new writers/interns

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