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Senior Food Content Writer

We want writers who are passionate about food, nightlife and travel and are able to express their thoughts on paper well.

We are always looking for stellar content writers in Singapore.

If you are a strong writer, take good photos and have an eye for the next viral article, we want you.


SETHLUI.com is Singapore’s highest read digital food publication with over 3 million page views a month. We are the authority in good food and cuisine utilizing striking honesty and fairness in our articles.

For those with an eye for viral topics, and don’t mind eating their way there. We want people who are passionate about food, nightlife and travel and are able to express their thoughts on paper well. Good photography is always a requirement to tell a visual story along with words.

You will need to enjoy going to events, talking to people, being proactive and always be improving your writing/photography. Odd hours are common in this industry and not suitable for those who like a corporate job. You’ll need to proofread and edit article posts before publication and submit your work to editors for input and approval.

As a food content writer for sethlui.com, you are a curator of great gastronomy and need an eye for the next latest big food trend. Can you tell the latest tiger palm sugar bubble tea trend from last year’s rainbow trend, or suss out the hidden local food gems no one has heard of?

Crafting social media images/captions are also part of the job as a wholistic digital media creator. Photos have to be of great quality to be published, and all formatting and grammar should be up-to-par.

The work we do is neither a corporate 9-5 job, nor a childcare facility; applicants need to be motivated, adventurous, have self-discipline and be serious in developing their professional work skills and ethics. If you need adult supervision to function, work in a bank or something instead. The pay isn’t amazing, but the gastronomical experiences you can get while on the job are worth way more.

If you have no prior writing/photojournalism experience, you might be more suited to start as an intern, then work your way to conversion.

What’s the culture like?

We work hard, play hard. Forget about work-life balance, our company culture combines and balances both. This isn’t your standard office hours type of job, we’re a startup that needs committed people with drive and the desire to grow together as a company.

We work as a team, not as individuals. Some of us have mild-alcoholism as well.

What kind of qualifications do I need?

  • A recognized Diploma/ Bachelor’s Degree in Literature/ Mass Communications or equivalent
  • You’re a foodie – Good knowledge and exposure to food
  • Good photographic eye
  • 1 year of proven work experience as a publication writer or similar role
  • Portfolio of published articles
  • Experience doing research using multiple sources
  • Creativity to think of eye-catching headlines
  • Familiarity with web publications
  • Excellent writing and editing skills in English
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Ability to meet tight deadlines

Job responsibilities:

  • Contribute story ideas, finding new angles
  • Attending adhoc food events
  • Adhering to SEO rules of writing content
  • Keeping track of individual article view performance and suggestions to improve
  • Ensuring writing and photography are professionally executed
  • Maintaining a constant flow of articles
  • Crafting social media images/captions related to your article as well