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Food

Direct to Masses lets you serve restaurant-quality dishes right from the comforts of your humble oven

Last Updated: November 30, 2020

Written by Felicia Koh

Have you ever attempted the viral air-fryer pork belly recipe on YouTube only to end up with a slab of pork belly with a skin so hard you could knock yourself out in an instant? Well, if that was what happened during your last sio bak endeavour, I’m here with a ready-made solution that guarantees crunchy and crisp pork belly in a matter of minutes. Introducing Direct to Masses Crackling Roasted Pork (S$38)

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Created to bring about mod con (modern convenience) restaurant-quality products to your doorstep, Direct to Masses is a one-stop solution that delivers good food at affordable prices. Prepared fresh daily without the use of MSG and preservatives, all produce are vacuumed packed to ensure freshness. The products have a shelf life of three months to a year depending on the ingredients used. 

Boasting a golden-brown char with a crackling that shatters with every bite is Direct to Masses’ signature Crackling Roasted Pork. Be it eaten alone or with a dip of mustard, this roasted pork is sure to delight with its stark contrast in textures and mouth-wateringly tender lean meat.

Alternatively, there is the Duck Leg Confit (S$28), a French classic well-loved by many. Instead of spending 12 hours rendering your duck leg in fat, this option will save you the trouble by having the time-consuming process done on your behalf. All that is required is 15 minutes of your time and voilà, the decadent Duck Leg Confit is yours to enjoy. 

With the festive season just around the corner, Direct to Masses is also offering two X’mas Bundles (S$60 for two to three pax; S$138 for four to six pax) for those of you looking to spend Christmas at home over a hearty meal. 

Classic Duck Leg Confit aside, both bundles also come with X’Mas Porchetta, Braised Red Wine Beef Cheek, a side of DTM Mash Potato and sauces to complete your table of Yuletide delights!

Just like the Crackling Roasted Pork, dishes for their X’mas Bundles are also delivered to you frozen. With a few minutes of heating, you can serve them piping hot to your guests. Orders are now available with the delivery window only until 6 December 2020. So hurry and place your orders online before the delivery window closes!

Date & Time: Now available for order online here

Prices: From S$28

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