Malaysia
Singapore
Thailand
Xin Shan Bakery, a chain with locations in Johor Bahru, has brought its popular creamy delights across the Causeway. Their debut comes in the form of a new kiosk selling Japanese Swiss rolls in Chinatown.
They’re tucked in a quiet corner along Pagoda Street, occupying the space near Hock Wong Foodstuff and conveniently right outside Chinatown MRT Station’s exit A.
Despite this smaller physical presence, their selection of seinyu cream rolls has not been downsized; all 8 flavours offered by their JB outelts can be found at this kiosk. However, the kiosk format means that dining in is out of the question as seating is not provided.
Unlike establishments that are frustratingly stingy on cream, each slice of Xin Shan Bakery’s Swiss rolls is generously filled, giving the cake less of a spiral-esque ‘roll’ look — ultimately, a better deal! The core of each Strawberry Seinyu slice (S$6) has strawberry jam and bits that add an acidic sweetness.
The Matcha Seinyu slice (S$6.50) is sure to be a local hit, given the number of die-hard matcha loyalists in Singapore. The distinct flavour is achieved with Taiwan Highland Matcha powder and a good-sized matcha Nama chocolate within a spongy green shell.
Tea lovers might also enjoy Hojicha Seinyu slice (S$6.50), bearing a Nama chocolate centre of hojicha this time. Its smoky, earthy tones offer differing flavours in contrast to the often-seen matcha, so it’s worth dropping by for these alone.
Folks with a sweeter tooth can opt for the other fruit choice of Mango Seinyu slice (S$6) or Orni Seinyu slice (S$6) that’s filled with fragrant orh nee paste made from yam imported from Thailand.
