Last Updated: January 7, 2019
Although I can think of a few other lifestyle sites with good stats as well, the strict definition of a ‘food blog’ is one that has more than at least 50% of its content as food related, which includes recipes, food reviews and food guides. The ranking below is based on SimilarWeb.com‘s estimated traffic ranking system.
Many sites have been using Alexa.com to gauge traffic and I can tell you that there are quite a few weird cases where the ranking is totally off. I highly disagree with using Alexa.com, and what I’ve found to be the most accurate so far is SimilarWeb.
Some limitations to using 3rd party rankings are that its floating – A site’s stats traffic changes monthly, but the rankings are just a current monthly snapshot and can be very different the next month.
The estimated Similarweb website traffic is also supposedly based on desktop views only, but comparing to my actual data from Google Analytics, I’d say its actually closer to the total combined traffic of desktop + smart devices, but perhaps a 20%-30% underestimate.
Thus in terms of visitor traffic, I can only confidently give a ‘more than’ estimate while for the real actual figures you’re going to have to ask the blogs themselves for their Google Analytics data.
Post content quality is also not taken into consideration, and only traffic viewership rates are measured. The site ranking is based purely in Singapore, while site traffic might be from multiple countries. One of these abnormalities can be seen at the no. 10 spot, with Chubbyhubby.net and halalfoodblog having a lower Singapore ranking but actually having higher total traffic – this is because a large percentage of web traffic is also coming from other countries.
|Singapore Food Blogs||SimilarWeb Ranking in Singapore||Est. unique visitors/ month|
Every blog has their own strengths and traffic should definitely not be the only factor when choosing a blog for a campaign. Dr. Leslie from Ieatishootipost for example despite having less traffic than a couple of the top blogs, has the biggest facebook followers and influence.
Clients and PR firms needs to figure out each blog’s strengths and use them effectively rather than just plainly following suit. There are also many cases of fake/bought follower numbers, and clients especially need to be able to tell the real numbers from the fake ones.
Are you looking to increase profits for your F&B business? Read more tips: